Over in Europe, Foot Locker is holding a competition for sneakerheads to submit a sneaker obsessed short film for a chance to win enough sneakers to last a lifetime. As part of the initiative they have taken to the streets of Paris with some pretty innovative guerrilla marketing campaigns, ranging from grandpas distributing flyers, a "live sneaker bath" and a screening of a selection of the entries on the walls of the Parisian streets.
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