April Fools

This past weekend, New York based art collective Trustocorp let loose on the city and subversively planted 100 of their uniquely branded products on the shelves of delis, neighborhood bodegas and even big box stores like Kmart. Hopefully the campaign went well confusing consumers citywide. If you're in the city make sure you keep your eyes peeled for more work from this amazing group.

[via: Gothamist]