Y-3 Neo Tech

Part of the Fall/Winter 2010 collection, Y-3 is taking us to 2090 with the release of the Neo-Tech sneaker. Inspired by mid 1990's basketball shoes, the Neo-Tech takes those cues and mixes in a bold exaggerated design, with a futuristic silhouette. The Neo-Tech is composed of luxury materials and the latest in adidas adiPRENE technology for premium cushioning and shock absorption. Available NOW in two colorways: metallic silver/infrared/ Y-3 light purple and Y-3 black/running white.

[via: Y-3]

SDCC: Street Fighter vs tokidoki

San Diego Comic-Con officially kicked off last night and one of the many exclusives available at this years event, is this limited edition Street Fighter vs tokidoki T-Shirt. Limited to 400 pieces and sold exclusively at the tokidoki booth. So if you're in the area make sure you stop by to meet Simone Legno the creative genius behind the brand and show your support!

[via: tokidoki]

The TRON: Legacy Light Cycle Will Blow Your Mind

TRON: Legacy, Disney's long awaited sequel to cult classic TRON is less than six months away. And the “house of mouse” is going all out in promoting the soon to be blockbuster movie. With four viral sites already under their belt, a fifth site recently popped up showcasing the redesign of the iconic Light Cycle. Acclaimed automotive concept designer Daniel Simon (who is also responsible for the amazing book Cosmic Motors) serves as the lead vehicle designer for the movie which hits theatres this December with visionary commercial director Joseph Kosinski at the helm.

And for those of you with some extra money burning a hole in your pocket, A listing recently went up on ebay for five custom built running versions of the new Light Cycle. The auction ends soon,

all you need is $35,000 to own a piece of movie history and exclusive bragging rights.

[via: helloflynn.com & Parker Brothers Choppers]

Shin Tanaka for UNIQLO

Japanese retailer UNIQLO has enlisted paper toy guru Shin Tanaka for a rather exciting display to promote the release of their Mickey by… collection. Shin's popular T-Boy character models the entire range of T-shirts starring Disney's famous mascot, greeting customers as soon as they enter the store. Check out more of Shin's work on his site and head on down to the UNIQLO flagship store in SoHo to check out the display and shop the Mickey by… collection.

DC Comics' Then & Now Variants

DC Comics continues to pull out all the stops for their 75th Anniversary celebration. The company has commissioned some of the top artist in the industry to provide special variant covers as part of a line-wide celebration. Each artist takes an iconic cover from DC's past and re-imagines it for an ongoing series.

Superman #233 / Reinterpreted for Superman #700 by Eduardo Risso

Detective Comics #168 / Reinterpreted for Batman #700 by Mike Mignola

All Star Comics #16 / Reinterpreted by George Perez

Green Lantern #52 / Reinterpreted for Green Lantern #60 by Frank Quitely

[via: DC Universe: The Source]

Jeff Koons 17th BMW Art Car

For over 35 years, BMW has collaborated with some of the worlds top artist to create show-stopping Art Cars designed to race in the annual 24 hours of Le Mans. With this years race just days away, BMW recently unveiled their latest masterpiece, an M3 GT2 designed in collaboration with Pop-Artist Jeff Koons. The end result is a design bursting with color conveying a dynamic appearance while standing still; evoking power, motion and bursting energy.

The car will sport #79 as a tribute to Andy Warhol's 1979 M1 Art Car.

[via: car body design]

colette x DC Comics

This year marks the 75th Anniversary of DC Comics, as part of the celebration the House of Heroes has joined forces with Parisian boutique colette for a capsule collection. A fusion of colette's savvy for curating cutting edge, limited edition goods with pieces inspired by the DC Universe.

Starring a who's who of the fashion world the collection includes items from: Alexis Mabille inspired by The Joker, Balmian and Lanvin inspired by Batman, Karl Lagerfeld inspired by The Green Lantern, Sonia Rykiel and Maison Michel inspired by Wonderwoman, Pierre Hardy and Julien David inspired by Superman, Thierry Lasry inspired by Plastic Man, Repetto inspired by The Flash and Roger Vivier inspired by Catwoman.

You can shop the entire collection here.

[via: colette]

KIA Presents: A New Way to Roll

Fresh off their win for having the Most Effective Automotive Ad of the Year at the 2010 Nielsen Automotive Advertising Awards. KIA Motors has released the followup to their wildly popular Hamster Commercial. The new Ad once again stars the popular rodents and is set to the soundtrack of Black Sheep's 1991 hit single “The Choice is Yours.” The Ad debuts on TV and in Movie Theaters this Friday and there is no denying that KIA once again has another viral hit on their hands.

And if thats not enough pay close attention to the characters Hamstar Clothing available for purchase soon at hamstarclothing.com.

[via: YouTube]

And now back to regularly scheduled programming…

Regular updates will resume shortly… Stay Tuned!

April Fools

This past weekend, New York based art collective Trustocorp let loose on the city and subversively planted 100 of their uniquely branded products on the shelves of delis, neighborhood bodegas and even big box stores like Kmart. Hopefully the campaign went well confusing consumers citywide. If you're in the city make sure you keep your eyes peeled for more work from this amazing group.

[via: Gothamist]