KIA Presents: A New Way to Roll

Fresh off their win for having the Most Effective Automotive Ad of the Year at the 2010 Nielsen Automotive Advertising Awards. KIA Motors has released the followup to their wildly popular Hamster Commercial. The new Ad once again stars the popular rodents and is set to the soundtrack of Black Sheep's 1991 hit single “The Choice is Yours.” The Ad debuts on TV and in Movie Theaters this Friday and there is no denying that KIA once again has another viral hit on their hands.

And if thats not enough pay close attention to the characters Hamstar Clothing available for purchase soon at hamstarclothing.com.

[via: YouTube]

And now back to regularly scheduled programming…

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April Fools

This past weekend, New York based art collective Trustocorp let loose on the city and subversively planted 100 of their uniquely branded products on the shelves of delis, neighborhood bodegas and even big box stores like Kmart. Hopefully the campaign went well confusing consumers citywide. If you're in the city make sure you keep your eyes peeled for more work from this amazing group.

[via: Gothamist]

Steve McQueen will forever be cooler than YOU!

Today would have been the 80th birthday of one of the coolest mother-f'ers to ever grace this planet. The original anti-hero, legendary actor, racer and stuntman Steve McQueen.

Star of such legendary films like Bullit, The Getaway, The Great Escape, LeMans, The Towering Inferno and The (Original) Thomas Crown Affair. His effortless, debonair style lives on and is still relevant to this day. Steve McQueen we salute you!

And the Oscar goes to…

The 82nd Annual Academy Awards took place last night, and the Award for Best Short Film (Animated) went to Logorama.

A satirical take on the variety of corporate identities that we encounter everyday. It's action packed, well acted and absolutely hilarious! A well deserved win and huge congratulations to the directors François Alaux, Herve de Crecy and Ludovic Houplain.

[via: Shortsbay]

Akihabara Majokko Princess

update: looks like the suits have gone ahead and removed this video from the internet :( I'm sure if you search hard enough it will pop up somewhere.

Part of the Tate Modern Museum's Pop-Life exhibition and produced by renowned Japanese Pop-Artist Takashi Murakami, “Akihabara Majokko Princess” is a short film/music video directed by the often panned McG starring Kirsten Dunst dancing through the streets of Akihabara, running amok singing a cover of The Vapors - Turning Japanese.

Given Murukami's previous endeavors in film and the parties involved this collaboration is pretty head-scratching and poses the question whether this is high-art or high-camp. But isn't the purpose of art to force us to question ourselves anyways? Watch the video and judge for yourself.

[via: CScout Japan]

What I SAW Today

Through his sketches, Fashion Illustrator Richard Haines documents the vital and always changing style of guys in New York. Haines keeps a visual record of his people watching excursions on his blog What I Saw Today. Featuring a balanced variety of scenesters and Average Joes, the loose, gestural style of Haines' drawings provides an interesting perspective on the NYC streetwear scene and is a welcome change to the conventional lookbook formula.

[via: What I Saw Today]

Honda 3R-C

Honda's marketing tagline says “The Power of Dreams” and it seems like the European designers working at Honda's Research and Design facility in Milan are dreaming big. Debuting this week at the 2010 Geneva Motor Show, the 3R-C Concept is a revolutionary three wheeled battery electric vehicle exploring what a future minimal urban transport vehicle for one person might look like. Powered by a battery electric drivetrain,The 3r-C also features a canopy which transforms from a cover into an enveloping windshield which provides the pilot with significant protection.

If this is what the future has in store for us,

I can't wait to go to there!

[via: Honda]

On the Newsstand

If you happen to be in the creative field and you're not reading French streetwear bible WAD, something is seriously wrong with you! The latest issue (#43) has arrived and continues to celebrate the number “10” by paying homage to ten influential magazines reinterpreted and remixed according to WAD.

[via: WADMAG]

Virgin Oceanic

Not content with conquering land, air and space, The Virgin Group this week revealed their latest billionaire play toy the Necker Nymph. The hydrobatic sub is controlled by one of three pilots and is capable of gliding on the water’s surface or utilizing downward ‘lift’ on the wings for underwater flight. Dives last up to two hours offering a thrilling underwater experience.

The 3-person aero submarine is the smallest and lightest submersible available today, and was designed specifically for operation from yachts or shore. Part of the Virgin Limited Edition luxury portfolio, the sub is exclusively available to guests of Necker Island or when chartering the luxury 105 foot Necker Belle catamaran.

Built by Hawkes Ocean Technologies the Necker Nymph is a high performance, positively buoyant “open cockpit” submersible configured for safety, comfort and serves to extend the overall capabilities of scuba.

[via: Virgin]