Without a doubt the Star Wars franchise is no stranger to merchandising. For their latest collaboration, Lucasfilm Ltd. has joined forces with adidas Originals for the release of the adidas Originals Star Wars collection for 2010.
The collection for the first season is broken down into three packs, with each pack drawing inspiration from iconic aspects in the Star Wars universe meshed with the classic adidas Originals silhouettes. The pieces are expected to hit adidas Originals stores and other select retailers this month. And a very special web application promoting the release is expected any day now.
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